# Headline bench

> Paste a product headline and see length, whether it names a reader, and which inflated claims are wasting the line.

- Canonical: https://hedpress.com/tools/headline-bench
- Markdown: https://hedpress.com/tools/headline-bench.md
- Site: Hed Press (https://hedpress.com)

## What does the headline bench check?

It counts characters and words, flags lines that start with “introducing,” looks for a reader or a role, and marks stock intensifiers like “seamless” and “game-changer.” The check runs in your browser.

## How to use it

Paste one headline, not the deck.

If length fails, move the extra clause into the deck instead of deleting the reader.

If it does not name a reader, add a role. A product name alone is an identifier.

Cut every flagged intensifier. They fit any competitor’s line.

### Does a passing line rank better?

The bench does not measure ranking. It measures whether a stranger can see the reader and the job before the line is cut.

### Why 70 characters?

That is about where a sidebar, a pin, and many snippets stop. The page can say more underneath. The headline should survive the cut.

### Is my text uploaded?

No. It stays in the browser.

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