# Hed formulas

> Turn a product, a reader, and a job into eight plain headline shapes you can edit.

- Canonical: https://hedpress.com/tools/hed-formulas
- Markdown: https://hedpress.com/tools/hed-formulas.md
- Site: Hed Press (https://hedpress.com)

## What do the hed formulas produce?

You enter a product name, who it is for, and the job it does. The page returns eight headline shapes that put those three facts in different orders. They are patterns, not a generated article. Copy one and edit the grammar.

## How to use it

Use a role for the reader, not “everyone.”

Write the job as a verb phrase: “see overnight incidents,” not “innovation.”

Copy the line that still sounds like speech after you read it aloud.

Throw away any line that only works because the blanks were filled. The pattern is a draft, not a slogan.

### Are these AI headlines?

No. They are fixed sentence shapes filled with the three facts you typed. If the facts are vague, every line will be vague.

### Should I use one as-is?

Edit it. The shapes force the product, the reader, and the job into one line. They do not know your tone.

### What if I have two jobs?

Pick one. A headline that tries to hold two jobs is two headlines sharing a product name.

## Elsewhere on this site
- [Today](https://hedpress.com/)
- [Trending](https://hedpress.com/trending)
- [Categories](https://hedpress.com/categories)
- [Tags](https://hedpress.com/tags)
- [Search](https://hedpress.com/search)
- [Pricing](https://hedpress.com/pricing)
- [Submit a product story](https://hedpress.com/submit)
- [Get published](https://hedpress.com/get-editorial-backlinks)
- [Editorial publications](https://hedpress.com/editorial-backlinks)
- [About](https://hedpress.com/about)
- [FAQ](https://hedpress.com/faq)
- [Free tools](https://hedpress.com/tools)
- [Blog](https://hedpress.com/blog)
- [Contact](https://hedpress.com/contact)
- [Privacy policy](https://hedpress.com/privacy)
- [Terms of use](https://hedpress.com/terms)
- [Disclaimer](https://hedpress.com/disclaimer)
- [Editorial policy](https://hedpress.com/editorial)
- [llms.txt](https://hedpress.com/llms.txt)